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Responsenet & KFC India celebrate the anti-hunger initiative of addHope with ‘Ab Meri Baari’ Puts the spotlight on childhood hunger through a music video

ResponseNet & KFC India celebrate the anti-hunger initiative of addHope with ‘Ab Meri Baari’

Puts the spotlight on childhood hunger through a music video

KFC’s founder, Colonel Sanders is eponymous with never giving up. The man who met success at the age of 65, once said, “I just say the moral of my life is – Don’t Quit!”.  What many might not know about the legendary Colonel though, is that he believed in serving the community, and giving everyone a seat at the table. Deriving from his core values, KFC India took on the cause of fighting childhood hunger, with its program addHope. Highlighting the impact of the program on a child’s overall development, KFC’s partner ResponseNet released a campaign video aptly titled “Ab Meri Baari”

Pulsating with energy, the video features 30 youngsters from addHope supported centres who are out to grab the world with open hands, shouting out ‘Ab Meri Baari’.  With Ram juggling balls, to 7-year old Priyanshi doing the hula hoop, ‘Ab Meri Baari’ is testimony to the fact that daily nourishment helps children reach their truest potential.

With catchy beats, the music has been composed by famed Music Composer Shloke Lal, also the co-lyricist of Allah Duhai from Race 3. The song has been sung by rising Bollywood sensation Tushar Joshi, who has lent his voice for popular movies as Jagga Jasoos, Jab Harry Met Sejal & Tubelight.

Moksh Chopra, Chief Marketing Officer, KFC India said, “The impact of malnutrition on physical, mental and social development of children cannot be emphasized enough. Through ‘Ab Meri Baari’ we want everyone to see the impact of daily meals in a child’s life, as they grow into confident individuals. Colonel Sanders would be proud today to see us not quitting in the fight against hunger and making a real difference through addHope.

Kuldip Nar, Founder, ResponseNet said, “We are proud to partner with KFC India in their quest against child hunger. addHope is not just about a meal every day, but how that meal powers a child to get through the day. ‘Ab Meri Baari’ is a true representation of how the addHope helps children achieve their full potential.”

Shloke Lal, Music Composer, said, “I’ve been brought up in a home where my mother runs an NGO for children and women’s rehabilitation. I have been moulded in a way that I take initiative or get associated with such noble causes. ‘Ab Meri Baari’ is a very special video and a great initiative by KFC, which stars addHOPE kids – celebrating them and their never say die attitude towards life.” Singer Tushar Joshi, added “I lent my voice to the video and had to match the energy of the kids in the video. This was also special for me as I rapped a certain section of the song – a first for me!”

 

Today, addHOPE feeds over 15,000 children every day, and stands as an example of how a small amount of INR 5 can make a difference to a someone’s life. You can contribute towards feeding a hungry child through addHope by adding INR 5/- to your bill at any KFC restaurant or online order.  Find out more at https://online.kfc.co.in/addhope/.

 

Link to the music video: https://www.youtube.com/watch?v=tLRHrKsjoaQ

If Not Now, Then When will we fight hunger?

With the need to fight hunger we connect fresh cooked meals with those who need it the most every day.  This is to help children build a better future. Food is a fundamental need for children to learn, play, stay healthy and safe in schools. Our mission is to provide access to food to every vulnerable child in India.

India Not On Track To Reach 2025 Nutrition Targets Or Achieve Zero Hunger By 2030

India has shown improvement in reducing child stunting but with 46.6 million stunted children, according to the report, the country is home to over 30.9% of all stunted children under five–the highest in the world.

 

Global Nutrition Report

India has one-third of world’s stunted children: Global nutrition report

NEW DELHI: India is facing a major malnutrition crisis as it holds almost a third of the world’s burden for stunting, according to a global nutrition report published Thursday.  With 46.6 million children who are stunted, India tops the list of countries followed by Nigeria (13.9 million) and Pakistan (10.7 million), the Global Nutrition Report 2018 said.